The whole system of this World State is established according to those elements. In Brave New World, there is a logo which says “Community, Identity, Stability”. This devastated passion of the figures in the novel consequences in transforming them into “products”, merely like a piece of furniture in an apartment. In other words, the characters in the novel sell themselves in the purpose of seeking perfection. America’s infatuation with perfection and beauty, and its fascination with consumerism are two sides of the same coin as the novel hints the two are overwhelmed with the passion to be “perfect”.

Moreover, a man who possesses a great part of luxurious furniture consequently, influences the surrounding people. In modern American community, the phrase “the perfect man” is a man who is rich, stylish and adequate. A moment was the most you could ever expect from perfection.”(Palahniuk, 1996). “A minute of perfection was worth the effort. For them, perfection might be in the body of a human being or in anything else like a house, for example. The Novel depicts another dimension of contemporary American growth which is the pursuit of perfection. “The things you own, end up owning you” (Palahniuk, 1996) Their appetite for buying and purchasing new things is always at higher rate. They all try to fulfil their desires by doing so. In fact, this mechanism results in turning them into victims to their societal customs as if they are locked in unrestrained movement of consumerism. They all adopt the idea of Renewal by all its aspects.

All characters in the novel are haunted by consumerism. Their true motifs and what is fought for transcend the fact that they are only fighting. In Fight Club, a one sees that characters are fighting one another.

Cesur Yeni Dünya by Aldous Huxley