At the time, media research was largely focused on understanding the influence of media on individuals and society and on developing theories about how media influence people's attitudes, beliefs, and behaviors. These segments of the audience for which researchers had to conduct their research were interested in learning more about demographics and psychographics.Įarly approaches in media research began in the 20th century, with the emergence of mass communication and the growth of media industries. Groups of the audience were being divided, and various material niches were being produced.

The race for viewers and advertising dollars accelerated the speed of mass media research. Its advantages and disadvantages were both researched. At this point, topics like violence and sexual material in children's TV programming garnered the most attention. Citizens' interest in the media's influence on society is growing. The advertisers employed research studies to understand their target audience better and connect with them through an efficient channel. Advertizers' realization in the 1950s and 1960s involved convincing potential consumers to purchase goods and services using research data. Assumptions were made, and the study had a solid base.

Thus, it was important to comprehend the nature of propaganda through the media. Media had a significant influence on people. To understand how media affects individuals, World War I propaganda studies experts approached their research from a stimulus-response point of view. Development of Media Researchįour significant occurrences contributed to the growth of the widespread media research. In this essay, we will explore some key theoretical issues that have shaped media study and its effects on society. Media research is a broad field that encompasses a wide range of approaches and perspectives. Media research encompasses various disciplines, including sociology, psychology, and anthropology. Media research studies media and communication, including the production, distribution, and consumption of media texts, technologies, and platforms.

The theories of media research have expanded in scope and breadth and tried to encapsulate the multifaceted ways we interact and are dynamically influenced by media. Approaches to studying media and its wider societal impact have evolved as with media itself.

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